Be More Human: Reebok Celebrates Women Making Change
Reebok is celebrating strong women who have made positive changes to the world in unique ways. Its latest Be More Human campaign (hashtag: #bemorehuman) stars Gal Gadot, Ariana Grande, Gigi Hadid and others who encourage people to “be the best possible version of themselves physically, mentally, and socially.”
The campaign features athletes and artists, including: actress Gal Gadot, Danai Gurira, Gigi Hadid, Ariana Grande, Nathalie Emmanuel and Katrin Davidsdottir.
Each woman tells their personal story of overcoming barriers in order to become their best self. They will also be featured alongside influential women who have built organizations that are empowering women and making history.
These powerful women include: Reese Scott, founder of Women’s World of Boxing; Shannon Kim Wagner, founder of the Women’s Strength Coalition; Jenny Gaither, founder and CEO of Movemeant Foundation; and Yelda Ali, found of Camel Assembly.
“Reebok has a long history of empowering women and supporting those who empower others,” said Melanie Boulden, Reebok’s vice president of marketing. “We did this back in the 1980s, when the brand helped usher in a new fitness movement, led by women, that changed culture and made it ok for women to sweat and have muscles. We are still at it today, developing innovative product for women, by women, and encouraging females to experience the physical, mental and social transformation that happens when we move — the essence of our Be More Human philosophy.”
“What it means to be human is to being as accepting as possible of yourself and evolving,” Ariana Grande says in her ad. “We’re never done.”
“There’s nothing more powerful than women celebrating each other,” model Gigi Hadid says in her spot. “The connection of sisterhood, to me, is profoundly crucial to how we can actually self-empower through seeing each other’s greatness. Through validating the other, being the rock to another. You actually are empowering yourself as you empower one another.”
“I always try where I can to step out of my comfort zone,” actress Danai Gurira shares. “I think being more human is realizing no one wakes up feeling like a superhero. You have to find things on a daily basis that inspire you and that make you happy and feel creative, and feel like you want to get out in the world and make a difference.”
“If I could give some advice to my teenage self: Don’t be so hard on yourself. Don’t be a perfectionist. Don’t be afraid to fail. Because when we dare and when we don’t fail, we change the world,” Gal Gadot says.
Yelda Ali wants to tap into female power by bringing together incredibly creative, conscious women to change the world. She believes that “When we are strong in body and mind and when we collaborate and support each other, only then can we find the confidence to rip up the societal script and write our own that is true to who we are.”
Powerlifting allowed Shannon Kim Wagner to fundamentally change the way she viewed herself and her role in society. When she introduced weight training into her routine, everything changed. She began to feel powerful, in command, and like she didn’t need to shrink to be of value.
By introducing women to the mind-body-spiritual transformation that boxing brought her, Reese Scott is breaking gender barriers and helping the world see women in a new light.
As a spin instructor, dance and pilates teacher, Jenny Gaither spent years struggling with unrealistic body standards that led to issues with self-image and eating disorders. Her personal struggles motivated her to provide women with a platform that uses fitness and sports as a tool to build self-worth and confidence from the inside out.
Nathalie Emmanuel is a confident, perseverant woman—and she owns it. By carefully choosing strong female roles, and playing them with conviction and positivity, she’s changing the way the world views women. She’s an example of the power that comes when you embrace who you are.
Through CrossFit, Katrin Davidsdottir has broken barriers and shattered preconceived notions of female power. She put her mental and physical strength on display, becoming the Fittest on Earth in 2015 and 2016, showing the world that it is possible to compete against and inspire other women at the exact same time.
Along with the inspiring videos for #BeMoreHuman, the company is releasing 10 limited-edition t-shirts, each sporting an inspirational message from one of the women featured in the campaign. They will be available from July 15 to Dec. 31, 2018, or while supplies last. 100% of the $35 purchase price (not including tax or shipping) will be split equally between the Movemeant Foundation and the Women’s Strength Coalition.
Those who want to support the cause in other ways can opt to “Donate in Sweat.” People are also invited to participate via social media by posting an original photo of working out with the hashtag #BeMoreHuman. You can also choose to attend a select Reebok “Donate in Sweat” event.
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