082 594 6950
info@savit52.co.za

May 11, 2022

BMW revives 1970s logo – and it's delightfully extra - Creative Bloq

Creative Bloq is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more
By published
A colourful blast from the past.
It was only last year that BMW revealed its new logo, a flat and minimal reworking of its previously 3D emblem. We loved the sleek new look, but it seems BMW isn't abandoning its design roots just yet. 
The brand has revealed that its new M division cars will feature an old racing logo from its past, as well as a series of retro paint jobs, to mark the division's 50th anniversary. The old design is an even more decorative take on the classic logo, complete with three colourful semicircles. The whole thing is delightfully flamboyant – but is it up there with the best logos of all timeBMW M logoThere's a lot going on in the anniversary logo – certainly more than in the minimal new BMW design. As well as the solid blue, white and black colours in a shape that may or may not depict a propeller, we have outer semicircles in blue, violet, and red. If you're not a fan of the simple new look, you're probably going to love this explosion of colour.
According to Car and Driver, BMW will make the newly announced anniversary badging "standard on its M division high-performance models including the M3 and M4, and it will be an option on M340i, M440i, and other M models." Only orders placed after January 2022 will be fitted with the classic logo.BMW logosBMW explains on its website that the 'M' logo, designed in 1972, features a carefully considered colour scheme: "Blue stands for BMW, red for motorsport and violet for the unique combination of the two."
As well as the old logo, BMW is also reviving "50 iconic and historically significant BMW M paint finishes". These include Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red, and, perhaps our favourite in name, Frozen Marina Bay Blue.
With BMW having joined the likes of Nissan, Vauxhall and, well, pretty much every car brand out there at the flat design party, it's refreshing to see an unapologetically colourful logo given some love. If you're inspired to create your own logo, check out our guide to logo design.
Read more:
Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).
Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox!
Thank you for signing up to Creative Bloq. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Creative Bloq is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.
© Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.

source
@savit52

Leave a Reply

Your email address will not be published.

Call us on

082 594 6950

Mail us

info@savit52.co.za

Lets Zoom

Book us now for a zoom meeting

This is us...

We design websites all over South Africa from Bloemfontein. We design basic infinite scroll websites, multiple page websites as well as e-commerce websites. We can do the entire integration for you.
info@savit52.co.za
envelopephone-handsetpushpin linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram