Branding is the process of visualizing your corporate identity to the public. This is how your clients remember your services or products. It is all about the difference. Giving you the competitive edge and it is important you communicate this to the public. There are many ways to communicate this and the visual methods used are all categorized under branding.
Branding is all about the Promise as well. If you look at your vehicle you drive. Depending on your experience you have formed a perception about the model. If it is good you have developed trusting relationship with the car manufacturer an when you get a new car you will purchase the same brand once again knowing that the car is reliable and this is where consistency comes in