082 594 6950

April 28, 2022

Digital Design is the Future - The Tribune India

Follow Us

Login   /  Register

A -
A +

A -
A +
Updated At: Sep 25, 2021 03:54 PM (IST)
Image Istock

Aarti Uberoi
The rapidly evolving digital landscape, dominance of the internet, technological advancement and software solutions are significantly impacting design trends. This has led to digital design gaining more momentum than print media. Today it is a forerunner with huge potential for user engagement and participation. It refers to designing creatives that enhance and ease interactivity when using a wide variety of digital interfaces with different screen sizes like desktops, laptops, smartphones, smartwatches, tablets etc.
 The way we do business has changed. With consumers preferring to interact through online channels, companies have had to shift focus towards digital. It emphasised the need to offer visual content and experience that can be ‘used interactively’ instead of being static. 
 Smartphone users in India are estimated to reach 760 million this year* while the projected growth of internet users is set to reach 974 million users by 2025.** This supports the exponential potential of digital design as a career option. 
 What sets digital design apart?
 ●      Digital design lacks physical boundaries and the deliverables are different. These include interactive banner ads, info graphics, websites, UX wireframes, graphics and animation.
●      It requires an in-depth understanding of typography, colours, technology and operating software, digital platforms and formats to create high-performing and better resolution designs.
●      Feedback via analytical metrics including likes, shares, downloads and page views is almost instantaneous. Designers must be quick to review and respond to them.
●      Quick consumption means continual efforts to retain interest and keep the design relevant and targeted. 
 Career opportunities 
 The hyper-connected world today amply supports a career in this field. The versatility of digital design allows a student to work across industries like gaming, animation, web design, television and video production, product design, social media, marketing, and the arts.
 To excel it’s important to identify the right course from a reputed institute like the Indian Institute of Art and Design. They provide a curriculum that prepares and guides students to gain knowledge of communication design while exposing them to acquire experience in photography, videography, animation, graphic design and skills in software like Photoshop, Illustrator, Flash, Adobe XD, Sketch and Dreamweaver. They’re also equipped to train students with employable skills to translate ideas and concepts into a workable reality.
 Students can choose to develop skills in -
 ●      Creating web design, landing page design and interactive banner ads to market a product or service.  
●      App design for different devices offering multiple functions like shopping, playing music etc. Create branded App icon designs to launch an app.  
●      Infographics to create shareable, animated and engaging content.
●      Social Media page design to create customised designs for different media. 
●      Design E-readers with downloadable content across devices.
●      Email design that engages readership and PowerPoint template design to support presentation needs.
●      Create a 3D design to showcase realistic images of a product or construction project for exhibition purposes.
 The workspace can span from a design studio or agency to a marketing agency or web development office, from home office, co-working space to being freelancers and digital nomads. Post-pandemic, remote working has gained popularity. Salaries*** too can vary based on the workspace, specialization, experience level, and location.
 Digital designers are in high demand today and have a number of avenues open to them. Much depends on their transferable skills and what excites them. Do they get drawn by visual aesthetics and prefer working with colour and typography? Or do they enjoy talking to clients, stakeholders, and users about their needs?
 Students can aim to work in any of the four main areas including UX, UI, product design, interaction design and beyond.
 ● User Experience (UX) Designer: specifically focuses on the functionality and usability of a digital product.
● User Interface (UI) Designers: are concerned with the look and feel of a digital product, focusing on an interface’s visual elements. They work closely with the UX designer, by building on the foundation they’ve laid bringing the digital interface to life with colour, typography, and shapes and support user behaviour through accessibility and desirability through interaction with the product.
● Digital Product Designer: creates responsive design using software. They go beyond user experience and focus more on the business and brand, reflecting on how the digital product will work, what it will cost, and the broader scope of the product within the company’s context.
Video Game Designer: create content, game play, environment, storyline, characters and controls of a game. 
Special Effects Designer: create effects or animations for products, games, movies, music videos, and commercials.
Digital Developer: provide visual direction through the process of coding.
 With digital design continuously evolving, the future indicates creating functional and immersive experiences that seamlessly fuses augmented reality, virtual reality and 3D printing. It’s the opportune moment for young students of visual communication design to embark on this technologically-driven career to become creators with the power to influence the digital world’s history.
 The writer is Course Leader Communication Design, Indian Institute of Art and Design (IIAD) 
Tribune Shorts
A -
A +
What do you think? (Share your feedback)
Most Read
Don't Miss
Efforts on to remove AFSPA completely from northeast: PM Modi in Assam
Centre announced reduction of disturbed areas on April 1 in ...
Insurgency in northeast reduced by 80 per cent, civilian deaths by 99 per cent: MHA
Counter insurgency operations led to neutralisation of 21 in...
Power situation in Punjab to improve as Ropar thermal unit resumes operation
Rural areas of the state and industrial consumers have been ...
Acute shortage of power as thermal plants in Punjab, other states face irregular coal supply
PSPCL officials say though coal is arriving, it is way less ...
Punjab govt orders probe into Vidhan Sabha recruitment scam
Sources said the entire record of recruitment made during th...
View All
Canine Threat: Dogs on biting spree in Amritsar

Soon, Golden Temple to have high-tech scanners at entrances

CBSE Class X Term-II Exams: 1st exam goes well, students happy

Better prices attract farmers towards mustard cultivation

Amritsar Civic body takes over Guru Nanak Bhawan parking lot

Union Agriculture Minister Narendra Tomar's 'heavy pesticide use' remark flayed

Work allotted for six-laning of Ludhiana-Bathinda expressway

In south Malwa, Food Corporation of India stays away from buying

Nehal, Jaish Jain help Ludhiana post 483 runs against Bathinda

Wary farmers to curtail cotton-sowing

Heatwave set to get worse; parts of Punjab, Haryana may see 46 degrees Celsius over next few days

Punjab and Haryana High Court asks Chandigarh Housing Board to remove unauthorised structures

35 jhuggis reduced to ashes in Panchkula

4 highway robbers nailed in Mohali, 11 luxury cars recovered

Lapses in trees felling permits, no action against officials indicted by Punjab Vigilance Bureau

Covid-19 cases rising in Delhi but people not developing severe disease: Satyendar Jain

2 more held in connection with Delhi’s Jahangirpuri violence

Delhi govt ups water supply to meet growing demand

Centre, AAP fight it out in Supreme Court over Delhi postings

Centre-Delhi govt face-off in Supreme Court over control of national capital

No malaria case reported in Jalandhar district for over 2 years

FIR against ex-Jalandhar Improvement Trust chairman, senior assistant

Jalandhar MC issues notices to 3 factory owners in Wariana Complex

When drugs became a panacea for all his troubles…

Tractor-trailer owners, drivers hold protest outside AAP MLA’s house in Hoshiarpur

NGT's panel visits hut fire incident site near dumpsite in Ludhiana

Salesgirl jumps off first floor to escape rape bid in Ludhiana

Ludhiana: 3 leopard skins recovered from house, man arrested

Speedy disposal can't be misread to deny fair hearing, says Punjab and Haryana High Court

Ludhiana tops all 3 police commissionerates in Punjab in road mishaps

After snag hits 2 thermal plants, Punjab short of 200 lakh power units

Visiting Patiala villages to address grievances: Patiala Rural MLA Dr Balbir Singh

Covid isolation ward at Government Rajindra Hospital, Patiala, shifted to smaller facility

Patiala Municipal Corporation to levy garbage collection charges

Patiala district reports 3 positive Covid cases

The Tribune, now published from Chandigarh, started publication on February 2, 1881, in Lahore (now in Pakistan). It was started by Sardar Dyal Singh Majithia, a public-spirited philanthropist, and is run by a trust comprising four eminent persons as trustees.
The Tribune, the largest selling English daily in North India, publishes news and views without any bias or prejudice of any kind. Restraint and moderation, rather than agitational language and partisanship, are the hallmarks of the paper. It is an independent newspaper in the real sense of the term.
The Tribune has two sister publications, Punjabi Tribune (in Punjabi) and Dainik Tribune (in Hindi).
Remembering Sardar Dyal Singh Majithia
Designed and Developed by: Grazitti Interactive


Leave a Reply

Call us on

082 594 6950

Mail us


Lets Zoom

Book us now for a zoom meeting

This is us...

We design websites all over South Africa from Bloemfontein. We design basic infinite scroll websites, multiple page websites as well as e-commerce websites. We can do the entire integration for you.
envelopephone-handsetpushpin linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram