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April 28, 2022

Don't Believe That AI's Can Design Logos? Here are 12 Logos Created by Machines - Analytics Insight

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Our ability to program machines has proven to be a very impressive thing. People are using machines to automate more and more of the tasks they don’t want to do. For example, we all know machines are responsible for sending out thank you emails or helping organize your search engine results. But some of the more complex jobs are being phased out with the introduction of AI (artificial intelligence) as well. Some creative platforms are even working on AI to suggest relevant logo ideas for a faster and cheaper design process.
While the world of robots will leave some feeling nervous or skeptical, we see automation often simplifies small tasks and makes more room for addressing complexities. For example, a business owner can use AI to send emails at the right time, freeing themselves up to do other jobs and improving customer-response time. So in the right setting, AI can be a win-win.
This blog will check out the rise of robots in the workforce and how they impact the design industry.
 
With AI on the rise, people are rightfully concerned that their jobs may become obsolete. However, many professionals suggest that machines will only enhance our work—freeing us from busywork and allowing us to focus on the tasks that require more creativity and adaptability.
One study suggests nearly half of all workers are at risk of their jobs to robots. However, not all jobs are at risk. Most of the jobs facing a machine takeover are ones that don’t require a lot of thought, creativity or human intuition.
We have seen cashiers replaced by machine kiosks in places like McDonald’s and Costco food courts. This has sped up the checkout process, freeing up workers to focus on fulfilling the orders. Other jobs that AI can replace include telemarketing, bookkeepers, proofreaders, advertising salespeople, marketing research analysts and more.
A website called “Will Robots Take My Job” suggests the future automation risk factor when you type in your job. While bankers and tellers face a high (92%) risk, graphic designers are only at a 4% risk of being replaced by machines. However, this doesn’t mean AI can’t do parts of their job in certain capacities—as we will see below with the logos made by AI.
The software developers are working hard to match human creativity, but that is no easy task. Certain aspects of a job can be automated—like putting together elements for a great-looking logo. Some attempts have been made to write articles, advertisements and more. In some cases, it can be very hard to tell a machine’s work apart from a human’s.
 
So, what about logo design?
Can machines really produce designs that can keep up with logos from graphic designers?
One studio used AI to create logos for their clients, and no one suspected anything for more than a year. Charging $1,500 per design, the studio gave the AI a common Russian name—Nikolay Ironov—and made him look like a remote worker. Clients could choose an express design program that provided a faster turnaround with no options for revisions or further discussions on the final deliverable. The studio wanted to see how clients would respond without the bias of knowing Nikolay was a machine with a design algorithm.
The AI Nikolay created 17 projects and worked with real clients for a year. No one knew they weren’t working with a real designer until the firm revealed it. The studio explained, Nikolay is available 24 hours a day. He does not get sick. He does not experience crippling creative blocks. He is always developing and can complete tasks in a matter of seconds. More importantly, his designs are completely unique.”
This experiment produced a lot of buzz, proving that AI does have a role to play in design. Using that concept, certain software developers and design teams have built platforms offering automated logo design. AI offers a quick and inexpensive solution to their logo design problem for many small companies, startups and businesses with a tight budget.
 
Still not sure if you would trust a robot to make your logo? While you may have to watch for generic outcomes, a logo maker can offer thousands of fonts, illustrations and color combinations to help the logo be unique. Here are 12 logos designed with AI tools.
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Logos created by Tailor Brands
Each of these logos from Tailor Brands offers a unique font and design element to help draw the eye to the element. While Boho Bird may be perfect for a designer or clothing brand, Emma’ logo is geared towards a much younger audience. The Balance logo offers a stylized illustration that helps clarify they are a yoga/fitness studio, while Bones.ai ties together the gear with the “ai” by utilizing the pop of radioactive green for a modern tech look.
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Logos created by Brandmark
Brandmark’s platform is producing a variety of designs that would serve as viable logos for a real company. The CIELA MONTESSORI logo shows the concept of growth with the tree illustration and creativity with the pretty turquoise logotype. COCO is creative in its letter replacement, giving a very clear visual of their product. Darnel’s is a simple approach to a logo that is perfect for the fuss-free to-go cafe. GOOMOE could easily be an audio or tech company logo with one of the letters simply representing movement with the use of lines.
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Logos created by Designs.ai
The illustrations by Designs.ai are friendly and diverse. Blossom the Flower Shop logo uses an elegant flower illustration to catch the eye and clarify the shop’s intent before the viewer has even finished reading the logo. B.LIVE uses a very stylized honeycomb bee to give the company a modern feel, while Noodle has a fun illustration with a bright color use that suggests the place is family-oriented. Sweet factory is certainly a logo for audiences of all ages and offers a clear picture of their promised products.
 
There is a lot of potential in machine-created logo design. Many of these options save thousands of hours and dollars for brands looking for a simplified process. It may seem surprising that robots can produce fun, quirky, professional and unique logo designs, but the proof is in the pudding.
AI is here to stay, and brands should take advantage of it. We can stay ahead of the game by looking for ways to use AI to help improve jobs.
 
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Analytics Insight is an influential platform dedicated to insights, trends, and opinions from the world of data-driven technologies. It monitors developments, recognition, and achievements made by Artificial Intelligence, Big Data and Analytics companies across the globe.

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