082 594 6950
info@savit52.co.za

May 8, 2022

Ford's new design chief plans more concept vehicles - Automotive News Europe

Anthony Lo said EVs give designers more flexibility and freedom to craft roomier interiors, which are taking on a greater importance as automakers focus on connected and digital experiences.
DETROIT -- Anthony Lo, hired last year as Ford Motor's chief design officer, plans to showcase more concept vehicles as electrification of the automaker's lineup presents what he calls a "once-in-a-lifetime opportunity for us to rethink how a vehicle should look."
The approach is a familiar one for Lo, 57, who spent the past decade at Renault, where he helped implement the company's "cycle of life" design strategy that resulted in a number of award-winning concepts.
"A concept car is not just simply a sculpture," he told Automotive News Europe sister publication Automotive News. "It's a platform for us to test experiences and think, ultimately, how the brand design language should evolve."
The public will get its first glimpse of Lo's vision April 20, when Ford plans to release an electric vehicle concept for its Lincoln luxury brand. The company on Monday shared a teaser image, calling the global concept "inspiration for our fully electric Lincoln vehicles coming in the near future."
While Lo did not discuss the Lincoln concept specifically, he said introducing more concepts than Ford had been doing can help generate excitement from customers.
"This is the best way to understand whether this new direction we've decided to take is acceptable and if people will fall in love with them," he said.
Since taking over for Moray Callum last year, Lo has traveled to most of Ford's global design studios and tried to meet as many of his new co-workers in person as possible. He said he quickly realized the strength of Ford's current portfolio after driving others such as the F-150 and was pleasantly surprised by the looks he got from other drivers while driving a Bronco shortly after it went on sale.
"There's so much love; I can see it," he said. "The biggest challenge for me is how can we take these nameplates forward in the electric generation?"
Lo said EVs give designers more flexibility and freedom to craft roomier interiors, which are taking on a greater importance as automakers focus on connected and digital experiences.
"In the past, exterior design would always take the lead; it's part of what attracts you to the showroom," he said. "But because of the amount of features within the vehicle that you can control as a user, the user interface becomes more and more important. The design process is turning upside down."
He said his teams now start off by thinking about who the customers are and designing an interior experience around their specific needs. Then they think about how the vehicle looks from the outside.
"I think this is a really the main change in our industry," he said. "We would of course put as much love into the exterior, but it's just that the priority has switched."
Lo, who was born in Hong Kong and attended the Royal College of Art in London, said he knew he wanted to be a designer from a young age, after his father began taking him to car races.
"This is really a dream for me, to be able to lead such a big design team of one of the biggest car companies in the world," he said.
He credits Peter Stevens, former chief designer at Lotus and one of his professors at the Royal College of Art, as one of his mentors and says he draws inspiration from people with whom he is close.
"As designers, you need to always keep an open mind," he said. "I try not to focus only within the automotive world. Everything is interconnected. You need to understand what's going on, for example, in the fashion industry, or with architecture — how cities will be created in the future and how we can integrate that into various systems."
Lo splits his time now between Detroit and Paris, where his family still lives. His garage houses a Mustang Mach-E and a Mustang Mach 1, which he uses on the long commute to Ford's design studio in Cologne, Germany.
Lo said he'll oversee the Ford Blue division for internal combustion vehicles as well as the Ford Model e division for EVs. Designers, he said, won't be pigeonholed into only working on EVs or gasoline-powered vehicles, though they likely won't be asked to work on multiple programs with different powertrains simultaneously.
Lo said he appreciated how the Mach-E was able to honor the Mustang's heritage while moving it into the future but said that same formula may not work on every vehicle line. Still, the company is entering a "really exciting period" from a design perspective, he said.
"We're going to have a lot of opportunity to take our nameplates and try to reinvent them," Lo said. "The nameplates are our equity -- very, very precious and valuable, but I think some change is necessary. We're going to do our best to preserve what makes them special and mix that up with the best digital and physical experiences."
Please enter a valid email address.
Please enter your email address.
Please verify captcha.
Please select at least one newsletter to subscribe.
You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.
Sign up and get the best of Automotive News Europe delivered straight to your email inbox, free of charge. Choose your news – we will deliver.
You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.
Get 24/7 access to in-depth, authoritative coverage of the auto industry from a global team of reporters and editors covering the news that’s vital to your business.

Founded in 1996, Automotive News Europe is the preferred information source for decision-makers and opinion leaders operating in Europe.
1155 Gratiot Avenue
Detroit MI  48207-2997
Tel: +1 877-812-1584
Email Us
ISSN 2643-6590 (print)
ISSN 2643-6604 (online)
 

source
@savit52

Leave a Reply

Your email address will not be published.

Call us on

082 594 6950

Mail us

info@savit52.co.za

Lets Zoom

Book us now for a zoom meeting

This is us...

We design websites all over South Africa from Bloemfontein. We design basic infinite scroll websites, multiple page websites as well as e-commerce websites. We can do the entire integration for you.
info@savit52.co.za
envelopephone-handsetpushpin linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram