082 594 6950
info@savit52.co.za

June 24, 2022

Golf Channel introduces combined PGA Tour logo for select coverage - NewscastStudio

Designer of original ‘Sunday Morning’ set dead at 90: A look at his legacy
BBC transforms video tower into giant iPhone
BBC News Studio B gets new set after nearly a decade
Category Sponsor
Vizrt announces v5 of Viz Engine with adaptive graphics, enhanced Unreal support
Richmond station’s new look blends subtler 3D with traditional accents
‘Jennifer Hudson’ goes bright, bold in newly-released key art
Category Sponsor
Vizrt announces v5 of Viz Engine with adaptive graphics, enhanced Unreal support
Designer of original ‘Sunday Morning’ set dead at 90: A look at his legacy
Asharq climate change explainer uses visuals to represent concept of pollution
Category Sponsor
At 90, John Williams say he may be finished focusing on film music
Co-writer of ‘Move Closer to Your World’ theme dies
Charlotte’s Queen City News music caps off rebrand with bespoke theme
Category Sponsor
NBA Finals brings back script typeface in logo design
LIV Golf sails over par with unique look
Alghad creates fictional domed stadium with rugged terrain for UEFA explainer
Category Sponsor
Industry Insights: Studio robotics and camera control, part two
Industry Insights: Studio robotics and camera control, part one
Sony product updates focused on imaging, IP, cloud and visualization workflows
Category Sponsor
Longtime CBS engineering leader Robert J. Ross dies
‘Live’ or not? How the ‘Today’ open is modified in some time zones
How BBC News creates that live 18-box preview of its regional centers
Fort Myers’ WINK upgrades doppler with dual-polarization radar
Ateme launches 5G streaming solution for live event viewing
Teradek announces Serv Micro, mobile HDMI video transmitter
Case Study: How Bill Holshevnikoff lit Telemundo Sacramento
Litepanels launches 2×1 Gemini panel light with 23,000 lux of output
SmallRig expands video lights lineup with RC 220
Category Sponsor
Top reasons an integrator should build your broadcast facility furniture
Column: The status of SDI to IP transitions and the benefits of maintaining hybrid environments… for now
Column: Automating the path from SDI to IP for broadcasters
Category Sponsor
Golf Channel and the PGA Tour have released a new, combined logo design that will be used in conjunction with the network’s coverage of PGA events.
The new design will roll out with the PGA Tour’s The Players championship coverage the week of March 7, 2022.
It will also appear during Golf Channel’s general PGA Tour coverage as well during its DP World Tour broadcasts, which are produced through a partnership with the PGA European Tour organization.
Outside of these events, the existing Golf Channel logo will be used. The network is not, as some outlets have reported, changing its logo entirely and it will also continue to be known as simply “Golf” in common speak.
The blended design takes the existing Golf Channel logo and merges it with the iconic PGA Tour “swingman” mark.
The PGA Tour logo is normally set inside of a blue box with rounded corners, and this serves as the inspiration for a wrapper that serves to unify the two marks, with the NBC peacock and stylized “Golf” wordmark placed to the left with a thick blue border on three sides.
On the far right of the word “Golf,” a diagonal slope that matches the angles found in the hook of the “G” and tips of the “F” and forms a divider between the two brands’ marks.
In the co-branded lockup, the word “Golf” also becomes the same solid blue as the PGA Tour logo background.

However, for current coverage of The Players, the combined logo gets a gold and blue color scheme to better match the insert graphics that, in turn, match The Players branding.
“This is an incredible opportunity to bring golf’s iconic brands together,” said Jenny Storms, CMO, NBC Entertainment and Sports, in a statement. “Golf Channel is the TV home of golf in the U.S., and the PGA Tour is home to the best male golfers on the planet. This new Golf Channel logo represents the strong partnership between NBC Sports and the PGA Tour and galvanizes the power of these brands.”
On social media, the Golf Channel has swapped out the PGA Tour version of the logo as its profile avatar, which has caused some to think the combined logo is replacing the standalone one entirely, which is not the case. It’s not uncommon for brands from all industries to switch their social media profile imagery out temporarily to help promote major events, partnerships, campaigns or other initiatives. 
Notably, the combined Golf-PGA Tour logo doesn’t appear to have a square version and its wide horizontal design makes it very difficult to read in most social media feed applications. 
Golf Channel will also introduce a cobranded logo for its LPGA coverage later in March 2022.
NBCUniversal acquired the Golf Channel in 2011 and it switched to its current logo in 2013, though the peacock had combined with network branding prior to that. The logo has also undergone some minor updates over the years.
NBC also airs golf coverage under the name “Golf Channel on NBC.” 
The typography in the word “Golf” is also used with a variety of other programs and initiatives within the Golf Channel family, including “Golf Central” and its membership program GolfPass.
In the world of sports broadcasting, it’s common to see a mashup of logos like the PGA Tour-Golf Channel one and it can be tricky to combine two different logos with differing brand standards into one design that all parties can agree on. 
Often these designs have to combine a league or association logo with network branding, but designers also frequently have to wrestle with incorporating named sponsors’ logos as well. 
The result is often an unavoidable look that’s both cluttered and confusing — something that’s perhaps compounded by the fact the Golf Channel uses its own wordmark with a highly recognizable standalone logo, the NBC peacock, so the combo logo almost ends up looking like three different logos were combined rather than just the two.
, , , ,
Branding, Broadcast Design, Broadcast Industry News, Featured, Sports Broadcasting & Production

Copyright © 2003-2022 NewscastStudio, an HD Media Ventures LLC company. All rights reserved. NewscastStudio, The trade publication broadcast production and related marks and trade dress are marks of NewscastStudio.
Never see this message again.

source
@savit52

Call us on

082 594 6950

Mail us

info@savit52.co.za

Lets Zoom

Book us now for a zoom meeting

This is us...

We design websites all over South Africa from Bloemfontein. We design basic infinite scroll websites, multiple page websites as well as e-commerce websites. We can do the entire integration for you.
info@savit52.co.za
envelopephone-handsetpushpin
Cart
  • No products in the cart.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram