082 594 6950
info@savit52.co.za

May 8, 2022

Nearly 40% of Consumers Appreciate Colors the Most Among Visual Elements on Business Websites, Finds New Survey from Top Design Firms - PR Newswire

Searching for your content...
In-Language News
Contact Us
888-776-0942
from 8 AM - 10 PM ET
Thirty-nine percent of consumers are drawn to colors when visiting a company's website. Small businesses should focus on colors that increase sales when designing their websites.
News provided by
Jul 22, 2021, 08:48 ET
Share this article
WASHINGTON, July 22, 2021 /PRNewswire/ -- About two-fifths of consumers (39%) are attracted to color schemes the most on business websites compared to other visual elements, according to a new report from Top Design Firms, a directory of digital and creative agencies.
Businesses can increase their sales online by strategically using colors in their website design.

Miranda Yan, founder of VinPit, a VIN lookup company, notes that caolor is important to a business's overall brand.
"Color is a vital aspect of a company's brand as it reflects its first impression on customers," Yan said. "Color reflects the identity of a firm and resembles emotions, feelings, and experiences."
Using colors that draw customer attention but don't repel them is an important balance for businesses to strike. Companies also need to factor in the preferences of their target audience.
Color Preferences Vary Across Age and Gender
Different audiences think differently about colors on a website:
"Preferring blue & green tend to show a calm nature whereas yellow and orange are more geared towards aggression," Yan said.
The color purple (43%) is the favorite among people ages 18-24, however, only 17% of people ages 44-54 prefer that businesses use it on their website. 
Cody Miles, founder of Ashore, an online creative software, believes that color preferences are related to life experiences.
"Purple is a rather melancholic color," Miles said. "Younger generations are increasingly more in touch with their emotions, melancholy included."
Businesses must factor in consumer preference for different colors when designing their websites.
Whitespace Should Be Part of Every Website Design
Whitespace is a crucial component of a successful website design.
Despite only 8% of consumers noticing whitespace when they view a site for the first time, it is an element that helps engage users when they are on a site.  
Whitespace creates a balance, giving users a quick break when browsing online. If a website is too cluttered or contains a lot of distracting colors, a potential customer may leave without a purchase.
"[Whitespace] helps to distinguish between themes of different pages by keeping it clean and simple," Yan said. "Whereas if any other color were used in its place, then the page would become very messy."
Businesses should strive to use colors on their websites that increase sales while keeping in mind their target audience and overall user experience.
Top Design Firms surveyed 500 consumers in April 2021 about their website design preferences.
Read the full report here: https://topdesignfirms.com/web-design/blog/colors-increase-sales
For any questions about the survey or a comment on the findings, contact Anna Peck at [email protected].
About Top Design Firms
Top Design Firms is a directory of design, marketing, and development companies from around the world. Launched in 2003, Top Design Firms was recently acquired by Clutch, the leading ratings and reviews platform for IT, marketing, and business service providers.
Contact
Anna Peck
[email protected] 
(202)350-4344
SOURCE Top Design Firms
More news releases in similar topics
Cision Distribution 888-776-0942
from 8 AM - 9 PM ET

source
@savit52

Leave a Reply

Your email address will not be published.

Call us on

082 594 6950

Mail us

info@savit52.co.za

Lets Zoom

Book us now for a zoom meeting

This is us...

We design websites all over South Africa from Bloemfontein. We design basic infinite scroll websites, multiple page websites as well as e-commerce websites. We can do the entire integration for you.
info@savit52.co.za
envelopephone-handsetpushpin linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram