082 594 6950

May 5, 2022

Visa's new logo has a clever hidden meaning - Creative Bloq

Creative Bloq is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more
By published
Finance service undergoes a brand refresh in a bid to be seen as 'more than just a credit card company'.
Visa is one of those iconic brands, with its vibrant blue and yellow logo and instantly recognisable bold Myriad font that you could spot a mile off. However, the finance giant has recently collaborated with branding consultancy Mucho to come up with a new brandmark and brand symbol. 
The new look still focuses heavily on Visa's iconic blue and yellow colour scheme, however the colour palette has been updated slightly, with the new brandmark (or wordmark) now in a new typeface and 'new blue', which is clearly brighter than its predecessor. And the tricolour brand symbol are said to represent Visa's three purposes: access, equality and inclusion.
While at first glance it doesn't look like a lot has been changed, we can assure you there's more going on than meets the eye. If you're looking to give your brand a refresh with a new logo, then make sure you check out our 15 golden rules of logo designThe new Visa app iconInterestingly enough, the new logo is not obviously different to the old one, but it has some slight adjustments that make it special. The new logo has been altered to resemble a equals sign, to signify Visa's new company belief that "economies that include everyone everywhere, uplift everyone everywhere". 
Visa has said that it would like its rebrand to, "ensure it is seen as more than a credit card company". So with that in mind, it has created a cohesive set of illustrations, graphics, motions and even a new colour palette to help convey its message. The new Visa colour paletteWhile the change is subtle, we can appreciate that Visa has done a good job at freshening up its brand, whilst also making sure it's still instantly recognisable. There's maybe an argument for them having chosen something slightly more exciting, but it would be a bold move to step away from branding that everyone knows, and, as the old saying goes, if it ain't broke, don't fix it. Overall, we're in favour of the facelift, with the new branding in the context of bank statements and letters (see below) looking fresh, friendly and clean. A collection of letters with the new Visa brandWe love a good rebrand here at Creative Bloq, and Visa's vibrant redesign is no exception. If you're currently working on your brand but are stuck for inspiration, then make sure you check out our roundup of the best branding books to help get you started. 
Read More:
Amelia Bamsey is Creative Bloq’s Staff Writer. After accomplishing a first class honours degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering many design topics on Creative Bloq, including posters, gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.
Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox!
Thank you for signing up to Creative Bloq. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Creative Bloq is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.
© Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.


Leave a Reply

Your email address will not be published.

Call us on

082 594 6950

Mail us


Lets Zoom

Book us now for a zoom meeting

This is us...

We design websites all over South Africa from Bloemfontein. We design basic infinite scroll websites, multiple page websites as well as e-commerce websites. We can do the entire integration for you.
envelopephone-handsetpushpin linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram