082 594 6950

April 28, 2022

WECA transport logo contest 'devalues' graphic design industry - BBC

A graphic designer has said he is appalled that a local authority is holding a competition to help redesign its transport logo for free.
The West of England Combined Authority (WECA) posted a tweet asking people to help come up with ideas for the logo.
Ken Borg, from Bristol, said asking people to work on a project like this for free "devalues" the industry.
But WECA mayor Dan Norris has defended the scheme adding that a professional will be used for the final emblem.
The logo will be used for the new West of England Sustainable Transport system and will be seen on buses, trains, e-scooters and other public transport.
The competition has come under scrutiny from a number of professionals, with an image used in the original tweet copied and adjusted by people campaigning against the contest.
According to the competition's terms and conditions there is no prize and once your entry is submitted, WECA can "use the competition entry for any purpose it wishes to do so in its sole discretion without further compensation or consideration".
Mr Borg, who runs his own graphic design business, said: "This is not the way, exposure doesn't pay the rent.
"There is something very wrong about asking someone to work on a project like this for free.
"I think the whole set up devalues the industry as a whole, people should expect to be paid for work this important."
Advertising the competition, the WECA website says that the new logo "will be seen by millions of people each year".
It adds: "We want you to decide what it looks like - what the new brand stands for, and how it reflects our region."
Mr Norris said: "It's West of England people who will be travelling on our public transport everyday, so they must be instrumental in our logo's creation.
"I'm not asking for the finished product here, that's why professional designers will be turning local people's inspiration into our final emblem.
"I'm utterly determined we see a design of the people, for the people to reflect the huge local pride in our amazing region."
Follow BBC West on Facebook, Twitter and Instagram. Send your story ideas to: bristol@bbc.co.uk
Regional leaders oppose Bristol Airport expansion
Rail services double as MetroWest begins
Mayor launches pro-mask campaign after Covid spike
West of England Authority
North Bristol arson attacks: Two teenagers arrested are released with no further action
Grand Iftar to pay tribute to community organiser who died in 2020
Police hunt after young girl raped in Bristol alleyway
Man charged over arson attacks in north Bristol is named by police
LGBTQ+ Weston to host AIDS Memorial Quilt in first exhibition outside London in... Charlie Williams
Sovereign Centre Town centre shop celebrates 30 years in Weston Charlie Williams
Arming Ukraine threatens Europe's security - Kremlin
Ukrainian deportees accuse Russia of torture
Parents' joy at Russia's release of US Marine son
The tiny country where accordion music can get you killed
Ukrainians flock to get patriotic tattoos. Video
Why the West is reckoning with caste bias now
Denial of bail is silencing Hong Kong's democrats
Singapore to allow egg-freezing - but not for all
The privilege of being the child of immigrants
From Paralympics to Playboy - the champion always breaking new ground
The hit French series that stormed the world
Do you want to know how much your colleagues earn?
How many obscure dead words do you know?
Know your tordwifel from your haggaday?
The dangerous power of conspiracy theories
What role did falsehoods play in the death of Gary Matthews?
Remember these one hit wonders?
Epic tracks from the 90s and a special guest appearance by Chesney Hawkes!
© 2022 BBC. The BBC is not responsible for the content of external sites. Read about our approach to external linking.


Leave a Reply

Your email address will not be published.

Call us on

082 594 6950

Mail us


Lets Zoom

Book us now for a zoom meeting

This is us...

We design websites all over South Africa from Bloemfontein. We design basic infinite scroll websites, multiple page websites as well as e-commerce websites. We can do the entire integration for you.
envelopephone-handsetpushpin linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram