082 594 6950

April 28, 2022

Why we're loving the bold new Lexus logo design - Creative Bloq

Creative Bloq is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more
By published
Simple yet impactful.
Every big brand we see today, from Apple to Google, has gone through some alterations over time. And Lexus is no different with its vehicles sporting a handful of different logo designs over its lifetime. But its latest logo update is a little different to the ones that came before. 
Lexus has announced that all its future models and even some of the models in production right now will now sport simple lettering that reads 'Lexus' on the back of its vehicles instead of its famous logo. The new wordmark design is supposedly set to signify changes coming to the company in the near future. Hoping to design your own logo? Make sure you check out our roundup of the best free logo makers.The behind of a blue Lexus vehicle.In an interview with MotorTrend, Lexus' head of marketing Brian Bolain explains the reasoning behind replacing the logo on the back of its vehicles. He said that, "We [Lexus] need some way to signify that change is coming to Lexus, and this may seem like a dumb way, but it catches your eye,". And despite how bluntly Bolain put it, we have to admit that we definitely prefer the change (see below). A comparison of the two Lexus logos on the back of two vehiclesWhile the change isn't particularly original, it certainly has changed the look of the car quite substantially. The lettering looks a lot sleeker on the car and arguably makes the original logo look very clunky on the other vehicle. We are loving the minimalistic design, and its bold impact on the aesthetic of the vehicles. Compared with the new wordmark, we think the new logo looks positively awkward and bulky on the back of the car. 
 This isn't the first vehicle design change we have seen in recent years, but it might certainly be the boldest with its simple lettering. Back in March 2021, BMW redesigned its iconic logo, and just in September Volvo announced its new minimalist logo
We look forward to seeing how the wordmark looks on future Lexus models, but for the minute we can appreciate that this new minimalistic design looks great. If you're making your own logo, make sure you check out our 15 golden rules of logo design, to make sure you nail your designs every time. 
Read More:
Amelia Bamsey is Creative Bloq’s Staff Writer. After accomplishing a first class honours degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering many design topics on Creative Bloq, including posters, gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.
Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox!
Thank you for signing up to Creative Bloq. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.
Creative Bloq is part of Future plc, an international media group and leading digital publisher. Visit our corporate site.
© Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.


Leave a Reply

Your email address will not be published.

Call us on

082 594 6950

Mail us


Lets Zoom

Book us now for a zoom meeting

This is us...

We design websites all over South Africa from Bloemfontein. We design basic infinite scroll websites, multiple page websites as well as e-commerce websites. We can do the entire integration for you.
envelopephone-handsetpushpin linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram